Ulrika's gifted voice and songwriting blurs the lines between Pop, Indie, and Electro. Hailing from Stockholm, Sweden, Ulrika carefully crafted her powerful voice throughout the many years of choir school and classical training. With a global appeal and sound, Ulrika has been compared to the likes of Sia, Ellie Goulding, and Gwen Stefani. She keeps genuine lyrics at the core of her epic, colorful, and emotional productions. One of the truly great experiences about hearing and watching Ulrika perform is her ability to make you feel every lyric and note she sings. She has a unique, spirited, and authentic personality that is extremely disarming. Aside from lending her voice to an international campaign for Gillette, ULRIKA will be releasing her debut single Animal on October 18th and debut EP later this fall.