South London producer Paul White and Florida vocalist Eric Biddines are Golden Rules. Their debut album of soulful, psychedelic hip-hop, Golden Ticket, will be released on Lex Records in August 2015.

Paul White counts Madlib and Diplo among his fans and is best known for his production for the likes of Danny Brown and Charli XCX. Described by the Independent as “a 21st Century DJ Shadow”, he has released several hip hop-related albums, an EP on Stones Throw with Homeboy Sandman, and widescreen experimental album on cult electronic label R&S. This is his first full-length collaboration with a single artist.

Eric Biddines has an unusual background for a rapper. Brought up in a Jehovah’s Witness household on a Florida farm, he spent his childhood listening to Al Green and Motown before falling heavily for Southern rap in his teens. With no local music industry, he built his own label and released several albums independently. His 2013 album Planetcoffeebean 2 was the breakthrough, garnering support from top rap blogs such as Complex and 2DopeBoyz and regular video rotation on MTV Jams.