It takes more than 15 seconds to think of something that can be effectively completed in 15 seconds.

That's the sprinter's time allotted to make an Instagram video - double that of Vine - but barely enough for anything but twerking clips, jokes, athletic miracles or funny cats fucking up their owner's yoga workouts.

But Noah King, a local rapper and singer, has come as close to anyone to making it an art form. Over the last few months, the West Hollywood resident dedicated 15 seconds a week to kick triple-time raps for Portland Trail Blazer Damian Lillard's "4 Bar Friday Series." Competing against thousands of participants, including LeBron James, King won an all-expenses trip to All-Star Weekend in New Orleans as one of eight contestants in the "4 Bar Friday" contest finals.

The performance last month was akin to a Bayou 8 Mile. Flanked by co-hosts Mannie Fresh, Juvenile and Lillard, King acerbically and endearingly destroyed the other seven finalists. His victory was unanimous, sealed by the approval of the roaring crowd, and celebrated by an onstage shimmy.