来自美国四人乐队The Pains Of Being Pure At Heart，是近年Indiepop的新希望，从玩味的名字已知他们并非单纯贩卖童真的Cutie乐队。现在乐队已转投较有规模的Slumberland厂牌旗下。The Pains Of Being Pure At Heart不是只懂玩几下叮叮当当结他配纯情主唱的Indiepop，集合了Lazy Records、Sarah Records、Subway Records、The Jesus And Mary Chain、Shop Assistant等融合Noisy与Poppy的风格，很浓C86时期影子，却不会落得过气。

New York-based musicians Alex, Kip, Kurt, and Peggy came together to form the Pains of Being Pure at Heart in 2007. With its wall-of-fuzz guitar stylings and sugary pop underpinnings, the band nodded to any number of old-school indie pop acts, notably Black Tambourine and My Bloody Valentine. The band recorded a few tracks soon after coming together, which were released as a self-titled 3" CD-R on Cloudberry Records. A self-titled EP followed soon after. During 2008 the band released a number of limited-edition split singles on Atomic Beat Records and Slumberland.