by Jason Birchmeier
Exuberant, loud-mouthed, and regularly adorned with a bejeweled pimp chalice at hand, Lil Jon was the charismatic figurehead of the Dirth South crunk movement that arose from the Atlanta area around the turn of the century. Born Jonathan Smith on January 27, 1971, in Atlanta, GA, the producer/rapper began his rap industry ascension as part of Jermaine Dupri's So So Def label, for which he worked from 1993 to 2000. In the mid-'90s Lil Jon began making a name for himself as a producer with a knack for club remixes. Before long he formed his own group, Lil Jon & the East Side Boyz, comprised of Big Sam and Lil Bo, in addition to himself.

Essentially a means of showcasing his production talent, and profiting from it as well, Lil Jon & the East Side Boyz signed to Mirror Image Records, an Atlanta-based label distributed by Ichiban Records. In 1997 the label released Who U Wit?, a CD single, and Get Crunk, Who U Wit: Da Album; a second CD single, Shawty Freak a Lil Sumtin', followed in 1998. The regional success of "Who U Wit?" brought with it plenty of outside production opportunities for Lil Jon, and so it wasn't until 2000 that he returned with another East Side Boyz album, We Still Crunk, this one released independently by BME Recordings. A contract with TVT Records followed, as did the group's label debut, Put Yo Hood Up (2001), which boasted some previously released material (e.g., "Who U Wit?," "I Like Dem Girlz"), as well as "Bia' Bia'," the first Lil Jon & the East Side Boyz single to get national airplay, thanks in part to the song's guest features (i.e., Ludacris, Too Short).