Although Latin rap music did not gain much national attention until the 2000s (with some exceptions like Cypress Hill and Big Punisher), America's Southwest always has seen a number of Latino / a rappers like California's Brown Boy compete for radio airplay with the well-known Artists Brown Boy's "Superman" slow jam topped many radio outlets' favorite playlists and appeared on Billboard's Top Rhythmic 40 years in 2006 announcements Blythe CA Brown Boy earned his name from his baby-faced look and Chicano pride, even his greatest influence was alternative hip-hop group lighter shade of brown Brown Boy's first two albums represent the change the game and Brown was filled with hardcore Chicano raps, however, the positive responses from deradio-friendly single "Next 2 U" in it'sInari album convinced him to be more of himself in his music In August 2005 he released the Livin 'Shady album, which contained "Superman" on Aries music distributed via EMI Latin Still booming from the exposure of Livin' Shady, he released Chicano Rap Riderz in July 2006