The restless yet calculated mind behind the now infamous ‘If the City Had A Voice’ mixtape series, Purpose defied the odds this March by landing the #18th highest selling Australian album in the ARIA charts for his debut 'Where It Starts' (on iTunes now) - without a record deal.

With the roots of a freestyle/battle rapper, he represented his city successfully nationwide early on, leading to a coveted spot in the Scribble Jam MC tournament in Cincinnati at 17. Prior to his album release he was responsible for 8 street releases, both solo & group efforts spanning the last 5 years. Purpose is recognized not only as a rapper, but as a killer Producer with a diverse and fresh sound. His on-point, energetic live show has already toured the country extensively, gathering even more steam since the release of his album.

South Australia has surely produced some of the biggest names in hip hop and Purpose is flying the flag high for the next generation.