Every once in a while a band comes around that defies definition, a band so inimitable in its approach to music that it turns a genre on its head and leaves one wondering, “WHAT WAS THAT?!” Well, that’s exactly what Sweden’s best kept secret, Dirty Loops, has done with their debut album, Loopified.

Meet Dirty Loops — They are longtime friends and music school classmates Jonah Nilsson (vocals/keyboards), Henrik Linder (bass), and Aron Mellergardh (drums) who hail from Stockholm, Sweden and have made name for themselves with their twisted pop covers beginning with their take on Lady Gaga’s “Just Dance.” That video, which was made in the winter 2010 while the three band members attended Royal College of Music in Stockholm, became wildly successful with over 100,000 YouTube views and 10,000 Facebook shares in the first two month’s of release… without any promotion or social media savvy. The group’s videos have now garnered a total of 19 million YouTube views to date, and their first original single, “Hit Me,” has just entered theTop 10 in Japan.

Dirty Loops’ viral covers – which also include Justin Bieber’s “Baby,” Adele’s “Rolling in the Deep,” Britney Spears’ “Circus,” Justin Timberlake’s “SexyBack,” and Rihanna’s “Rude Boy” (re-imagined as “Prude Girl”) – drew the attention of some of the biggest names in music today. Swedish producer/songwriter Andreas Carlsson signed the group to a management deal; producer/songwriter David Foster signed the group to his Verve Records and brought them on his tour of Asia in 2012; and the group has a long list of famous fans that includes Stevie Wonder, Quincy Jones, Adam Levine, Dallas Austin, Rodney Jerkins, Brian McKnight, and Avicii.

“The reason we initially started Dirty Loops was just for fun and for a creative outlet. We were doing a lot of session work and we were creatively bored. We started doing covers just as a fun creative outlet for ourselves. It felt like freedom to us,” explains Henrik, a session bass player since age 16, of Dirty Loops’ beginnings in 2008.