Paula Seling (Romanian pronunciation: born 25 December 1978, in Baia Mare) is a Romanian musician, TV celebrity, Radio DJ, and a coach from television music competition franchise X Factor, Season 1. She has released more than thirteen albums (including three Christmas albums) and over twenty singles, including two top-ten hits in the Romanian Top 100, a minor European hit which entered the charts in Finland and Norway, as well as the UK Singles Chart, and a good position on the worldwide chart of popularity by the name of Starcount, that analysed fans concern about the artists from all over the world. Paula is trilingual and speaks, writes and performs in French, English and Romanian; in addition she performs in Italian. She is an outspoken supporter of personal freedoms, individual rights and human rights, she is an inspiration to young people and through her style, grace and humility she provides an example for all of us. Also provided the Romanian dubbing in Cars 2, for Holley Shiftwell, and this information has been provided at Antena 1 news by Romanian news presenter, Andreea Berecleanu.

She represented Romania in the Eurovision Song Contest 2010, with Ovidiu Cernueanu, with the song "Playing with Fire". They finished third in the final. She then participated in Dansez Pentru Tine (Romanian Dancing with the Stars) where she finished third. From October 2011 Seling was a juror and mentor in the Romanian X Factor. In 2011 she collaborated with Al Bano and Plan D. In 2011/ 2012 she sang a song called "I'll show you" with Alexander Rybak. The song, which is written by the latter, had premiere 30 May 2012. In 2012, she was chosen by Walt Disney Studios Home Entertainment to record the song My spirit flies- Chiar pot zbura, for the Pixar Academy Award for Best Animated Feature animation Brave (2012 film). The video on YouTube has 125.658 views and in fact was meet by public as a true Disney masterpiece.